Avon | Creative Direction
I was commissioned to concept and execute a Social Media campaign for the Avon beauty brand. Working with the Avon internal team I came up with a product and shoot strategy that worked with the seasonality and brand tone of Avon. I then concepted the photography and motion content and hired a team suitable to execute the concepts. The shots were utilized on Instagram, Youtube, Facebook, and specific shots leveraged for catalog and editorial press.
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