Rare Beauty  |  Creative Direction

I had the opportunity to work closely with Selena Gomez and her team on a new color cosmetics brand called Rare Beauty. From initial concepts to partnering with esteemed packaging house Established NYC - I led the creative direction on everything from brand naming, identity, competitives, marketing dna, and final packaging design. I led the development of the final brand concept that celebrates individual beauty, mental health awareness, and uniqueness.    

Rare Beauty
Creative Direction

I had the opportunity to work closely with Selena Gomez and her team on a new color cosmetics brand called Rare Beauty. From initial concepts to partnering with esteemed packaging house Established NYC - I led the creative direction on everything from brand naming, identity, competitives, marketing dna, and final packaging design. I led the development of the final brand concept that celebrates individual beauty, mental health awareness, and uniqueness.