Haus Laboratories  |  Creative Direction

I had the opportunity to work with Lady Gaga and her team on the initial launch of her beauty brand Haus Laboratories. While consulting with the brand I directed the concept for the successful launch event which garnered 10.5m social impressions, 87k comments, and 6.5m likes. I also directed the influencer launch mailer as well as concepted key visuals for the brand's first holiday campaign.   

Haus Laboratories 
Creative Direction

I had the opportunity to work with Lady Gaga and her team on the initial launch of her beauty brand Haus Laboratories. While consulting with the brand I directed the concept for the successful launch event which garnered 10.5m social impressions, 87k comments, and 6.5m likes. I also directed the influencer launch mailer as well as concepted key visuals for the brand's first holiday campaign.